Pat Mercuris Mortgage Marketing Conference Presentation Highlights the Growing Demand for Data-Driven Direct Mail Strategies

Check out Agent Direct marketing campaigns Marketing Essentials’ done-for-you real estate postcard templates — they’re designed to get noticed, not tossed. They’re tracking every piece. Use tracking numbers, QR codes, or unique URLs. Run a low-budget awareness campaign ($3-5/day) to those 500 people showing your face, your recent sales, and client testimonials. If you’re mailing to a list of 500 people, upload that list to Facebook as a Custom Audience.

Targeted links and special offers boost website traffic and move people toward a purchase. Email lets you promote products, services, and events directly to people who've already shown interest in your business. These key metrics help you understand what your target audience responds to, so you can refine your messaging for future campaigns. When you target the right people with the right messages, email delivers a high return on investment.

• Start with a smarter plan — audience, offer, creative, cadence, and budget — instead of guessing through your first few campaigns.
• Email marketing gives you access to your target audience, measurable results, and a cost-effective way to grow your business.
• For instance, email and SMS marketing both allow you to connect with your audience directly with relevant messages that can drive engagement and sales.
• We’ll work together as a team to grow your customer base via whichever channels work best for you – direct mail or email marketing.
• That’s why understanding the true cost of direct mail is key for modern marketers looking to balance reach, personalization, and ROI.

While email and digital ads are often cheaper upfront, direct mail consistently outperforms in long-term brand engagement and lead quality. For large campaigns, presorted or bulk mail options can provide discounts. The quality of your mailing list is one of the biggest campaign success factors. If you hire a professional designer and copywriter, expect to pay between $150–$500 per campaign for creative services. That’s why understanding the true cost of direct mail is key for modern marketers looking to balance reach, personalization, and ROI. While the average email campaign costs almost nothing per send, direct mail requires more planning and budget.

Odoo Experience on YouTube

Research from the Data & Marketing Association shows that 89% of people remember receiving a flyer – more than any other form of marketing collateral. 3D billboard ads are designed to stand out, both in crowded city streets and in audiences’ minds. Adidas has gone from strength to strength since its humble beginnings back in 1949, evolving into one of the most iconic brands in the world with a market value of $43.8 billion. Few brands manage to balance heritage and innovation quite like Adidas.

PostcardMania is the best direct mailing service for most businesses, especially if you want to connect print with coordinated digital ads. Look for services that let you choose between matte, glossy, or uncoated finishes, and provide options like thicker cardstock, foil stamping, spot UV, or recycled materials. Services like VistaPrint and PsPrint offer hundreds (often thousands) of options, so you can create polished postcards without hiring an agency. If you don’t have a designer on staff, pick a platform with user-friendly design tools or ready-made templates. Products include postcards, brochures, flyers, rack cards, banners, and more, with address verification and list rental available if you need targeting help.

If you’re running influencer content that includes a direct purchase path, the paid amplification strategy deserves as much attention as the organic one. When high-performing content was identified, Later’s team launched a targeted Meta campaign to amplify it. Each creator built their stream around live Chobani Oatmilk Cosmic Race gameplay, including minutes of integrated product mention, plus follow-up Twitch highlight videos and two to four posts on Instagram and Twitter. The go-to platform for this initiative was Twitch, a space with specific requirements for branded content and a creator ecosystem most food brands have never attempted to navigate. The campaign ran on a 72-hour brief-to-launch timeline, with Later’s services team contracting creators, coordinating travel logistics, and putting two team members on the ground in New Orleans. According to TikTok Shop’s head of food, food and beverage is one of the fastest-growing categories on the platform, with the number of large brands joining up 95% since 2025.

Design your own website with their codeless option, or have Placester’s creative design team build your website for you. Today, even giant brands like Chipotle use memes to market their businesses. For Facebook and Instagram, Meta’s Advantage+ AI tool is already helping some businesses lower their ad costs by 19%. We can help you increase your sales and expand your business by sending custom targeted mailers to your service area. "MarketingProfs Today is the only sales/marketing email I've ever had interest in reading, and I always try to take time to check out the articles. Your team has helped me stay inspired!" Currently, you must call or email to obtain a quote, which adds a bit of extra friction if you’re simply trying to compare options quickly.

Traditional marketing vs. digital marketing: Why not both?

One testimonial video where people can SEE how happy your former clients are can do more for your brand than 20+ text-only reviews. It’s an easy way to integrate the latest AI technology into your real estate marketing as a buyer’s agent. When you’re done, email the virtually staged images to the listing agent to score brownie points. Create polls about almost anything, but “this or that” polls that ask people to choose between, say, a Malibu beach house or a lofty mountain retreat work best. Giving better closing gifts is an easy way to elevate your real estate marketing game.

Their reporting tools allow you to compare campaigns, track trends over time, and identify opportunities for improvement. With Campaign Monitor’s Segmentation feature, you can easily target your audience based on specific behaviors and preferences. With Campaign Monitor, you can schedule your campaign to maintain a consistent sending pattern even when you’re busy with other aspects of your business.

Sure, you’ve helped them close on a new home, but they’re more likely to send referrals your way if you go the extra mile. A $20 Starbucks gift card for a coffee lover or heirloom seeds for an avid gardener will show them you value them as people and not just as a source of income. These gifts show your clients they’re valued beyond the transaction, building loyalty and potentially leading to referrals. Sending seasonal gifts is a creative, thoughtful strategy for agents looking to build lasting client relationships. These are the people that are most likely to not only read your postcard, but put it on their fridge. This isn’t just about the wow factor; it’s about providing a complete visual experience — crucial in today’s market where online impressions count.